Founder

With over two decades of experience in the branding and publishing space, Smiti Kanodia is an entrepreneur and a media stalwart. She led the successful launch and exit of Time Out, the international and cultural magazine in India, with a 150 member team across three cities. Spearheading several corporate brand revitalization and serving as a CSR advisor for corporates and an NGO she believes in empowering communities through culture and collaboration.

Co-Founder, Curatorial Director

Salma Merchant Rahmathulla is an advocate for cultural preservation, heritage, and the transformative power of shared narratives. Having lived worldwide, she brings a global perspective shaped by her experience across the nonprofit, public, and private sectors, along with a refined aesthetic from her background in luxury design and craftsmanship. Currently she leads her family’s philanthropic initiatives through The SASA Foundation, serves on the boards of The Underline, The Childhood Foundation and is part of The Smithsonian’s Regional Council.

Co-Founder, Curatorial Director

Gayatri Hingorani Dewan has a multifaceted career that encompasses magazine publishing, public relations, curated travel, and retail. Growing up in Mumbai and spending over 25 years in New York, Gayatri Hingorani Dewan now calls Miami home. Gayatri Hingorani Dewan has successfully worked within the U.S.-India corridor with a range of brands in the luxury and lifestyle sectors, focusing on creating awareness and engaging experiences that celebrate cultural richness. Gayatri Hingorani Dewan co-heads Indo Chic providing a platform for Indian designers and brands to reach a wider and diverse audience in the U.S.

Creative Director

Working at the intersection of heritage and. social enterprise, Tinaz Nooshian brings her rich experience in research and communications to cultural experiences. A champion of Zoroastrian material heritage and indigenous textiles, she unites her twin passions in the ‘Parsi Artistry Salon’, a unique platform that spotlights the community’s artisanship, trade acumen and search for identity. Over a two-decade long career, Tinaz Nooshian has been editor with leading media groups including Mid-day and The Times of India.

Marketing & Collaboration Consultant

Anushka Mehta is a digital marketing strategist and founder of Rethink Reach Out, specializing in purpose-driven brand growth. With a background in psychology and public health, she has worked with startups, wellness brands, and nonprofits to craft data-driven marketing strategies, build engaged communities, and drive impactful storytelling.

Events & Communications Executive

Prachi Dholakia has a background in fashion communication bringing a dynamic perspective shaped by experience across styling, graphic design, fashion weeks, event management, & social media communications. Deeply passionate about work rooted in cultural preservation, she is dedicated to building meaningful collaborations and engaging narratives, while overseeing logistics, coordination, and planning.